Website draft!

Teddy was responsible for creating the first draft of our website and here is the link:  Website 

 This is the home page for our website. Subsequently there is a page with his music: 

Below there is a list of all the concerts: 

Feedback on the music video! 

Angelina was responsible for the audience feedback on our music video. We created a list of questions to ask to our audience. We are aiming to show our music video to about 4 or 5 people and ask them the following questions :

1. What were your first impressions from watching the music video ?

2. Do you think the performance/concept based music video worked for this genre of music ?

3. What do you think of the location for this music video ? Could it be improved ?

4. What did you think of the variety of camera angles used in this music video ?

5. Was the lighting suitable for the music video/genre/location of music ?

6. Do you think the balance of performance and concept was even or was there too much/too little of one ?

7. Did you notice any continuity problems ?

8. How did this compare to other music videos of a similar genre that you have seen ?

9. Did you think that the shots were synched with the music ? ( lip sync , cutting on beats , etc.. )

10. What do you think is going to be a target audience for this music video ?On the scale of 1 to 10 , how would you rate it ? ( 1 being lowest , 10 being highest )

*The videos are going to be uploaded soon*

Creating a first draft of our digipack!

During last week together with Angelina we were thinking of various designs for our digipack. This week I was concentrating to put our ideas together to create a draft of our album design. 

I was working in Photoshop. I have no bigger issues with creating photoshop documents since I use it frequently in my Photography classes. 

I started creating the front cover. I made my background black and later started looking for various neon light alphabet to create the name of the album and the name of the artist from these neon letters. I found four different types of light and I constructed two signs and later on used a 'smudge' tool to smudge the bottom parts of the name of the song to create some sort of dissolving effect.

Later on I founded a portrait of a woman, which I pasted next to the neon signs and in a similar way - by using 'smudge' tool I used it to achieve a dissolving face effect so it fits together with the text. 

This was my first attempt to our front cover. Later on I was thinking about using a pattern for a side with an actual CD. I downloaded from the internet a black and white rounded pattern which looked like a flower. 

As a next step I started thinking about the side with the name of the tracks. I wanted to make it fit to the flowery pattern. I thought about a noise effect as a background. 

On top of this noisy background I used 'pencil' tool to write the names of the songs in black colour. I wanted to be not perfect looking writing so it reflects the eerie theme of the music video and probably the whole album. 

I like the effect of 'messy' hand writing but I noticed that It doesnt really go with the front cover, therefore I decided to changed the front cover as well so it follows similar technique as the back side of the album. I replaced the neon light with the white hand writing and smudged it a bit.

Here I pasted a finished version of the whole digipack. It is only the first draft so we will still change it. 

How the campaign will come together?

I think our music video shaped the whole direction of our whole music campaign. 

The main theme in our music video is the hanging man, which is quite an original idea, which also sets this eerie/scary and unpredictable atmosphere throughout the whole music video. We wanted other two parts of our campaign to be similar in theme. All three would then come together as continuous piece of work and intriguing music campaign. Since there is a lot going on in the music video we wanted to make the digipack and website more simple and not as dynamic as the clip. 

We are aiming for our campaign to be interesting and to draw attention, however we do not want it to outweigh the importance of the actual music of the artist. 

First drafts of our music campaign - album cover and website 

This week we concentrated on the research into various music campaigns to get an inspiration for how we would like our music campaign look like. 

Digipack 

We start we the digipack. At the beginning we were brainstorming different ideas without using the internet. We all found it really hard to come with a good theme idea for our digipack. We needed to think of something that is not connected to our music video since the design of the album is going to reference to couple of songs. During first class we thought of few ideas like the design similar to a tarot card, which was partially the inspiration for the music video. The second idea was imitating the CCTV monitor screen - we wanted the cover divided into four and in each of the squares we would have four general themes that are represented in songs. For instance love - couple kissing, life - baby being born etc. The third idea, which was the one we developed later on was concerning dissolving objects and faces. 

By using dissolved portraits we wanted to imply some kind of distortion and confusion. We started developing this idea into different ways. Together with Angelina we were thinking of different types of dissolve that we could use we also tried combining the CCTV idea together with dissolving technique. We came up with two ideas for the cover - one is of a woman face being half dissolved so we can clearly see her eyes but the bottom part of her face is hard to recognize. The other idea we had was to use similar technique to present the name of the artist and name of the album. We thought of the text being presented using neon lights and simple font, however the bottom colorful edges would be dissolved. 

When it comes to the inside part of the album we were thinking of some kind of abstract, black and white pattern to make it a bit more interesting and put something different than an image. We found some inspirations when it comes to the pattern in the internet:

By using all these themes we would like to imply to our audience that the artist is organic and is using simple designs so it does not outweigh the artist's music.

Website

Before we started thinking about the general design for our website we wrote any ideas that came into our mind, which we though would go along with the digipack. Subsequently we started connecting the together and drawing first pages. We wanted to have our man page to have the name of the artist written in continuos line, which would be 'made' from the headphones wire. The 'menu' would be around the wire. The background would be black or white since we want to have colorful pastel light filter coming from the bottom corner so it lits the titles. Additionally, under the titles we would like to have embeded video from a recent concert or event. 

Then we started thinking about the sub-sites. We wanted to have a link between digipack and website therefore we thought that in one of the sub-sites we can use pattern as a background and the information would be on the bright square on top of the pattern.