How the campaign will come together?
I think our music video shaped the whole direction of our whole music campaign.
The main theme in our music video is the hanging man, which is quite an original idea, which also sets this eerie/scary and unpredictable atmosphere throughout the whole music video. We wanted other two parts of our campaign to be similar in theme. All three would then come together as continuous piece of work and intriguing music campaign. Since there is a lot going on in the music video we wanted to make the digipack and website more simple and not as dynamic as the clip.
We are aiming for our campaign to be interesting and to draw attention, however we do not want it to outweigh the importance of the actual music of the artist.
Gabi
ReplyDeleteWell done for the research and planning of your campaign. This is starting to take shape - you have a concept that needs refining in terms of the use of abstract artwork and the concept of dissolving faces. You do need to consider the star image that is to be promoted in the artwork for the CD digipak and consider what information needs to be developed for the promotional and publicity of this as a campaign -remember it is a male artist that you are promoting in the electronic dance music genre. Does your research reflect this? Consider carefully how you might develop your USP of the band for the target audience. Your challenge for next week is to draft a website using WIX and start designing the CD digipak. Your group also need to start designing the CD digipak front design - this will take plenty of planning and execution of your initial ideas.