Focus group 

What is a focus group?

Focus group is a group of people whose reactions are studied especially in market research in guided or open discussions. In our case it is going to be set of questions to get a feedback on our music campaign, which we later can sum up and generalise to bigger audiences. It is going to be a source of qualitative data since the questions are going to ask about general feeling or an opinion and perception towards our whole music campaign. 

In the lesson together with my group we started creating a questionnaire for our focus group.  We wanted to ask few general questions but most of them no be more descriptive and more in depth.

1. What is your gender?
2. How old are you?
3. Have you seen a concept of a hanging man in any other music video?
4. Is the hanging man/underwater worms putting you off?
5. Do you think that the mad theme is presented in a good way?
6. Do you think that the hanging man is the artist or the DJ?

The questionnaire is not yet finished but these are the main questions that we have for now.