Final Music Video! 

Final Website! 

DJ Amnesia Official Website

Final Cd Digipak! 

Evaluation Task 4 Conclusion!

Throughout my media production processes I have used technological convergence to create three products for my music campaign. Technological convergence helped me to develop my project when it comes to the research and planning but also helped me to make my project more creative and interesting. The main device that I used which made my project possible was Black Magic Camera. It allowed me to film high quality footage for my music video. It also gave me the opportunity to become a prosumer, a creator of media products to a near professional standard. 

In my post - production process I used Adobe Premiere Pro to put together the final music clip. The use of this software has taught me how to select and organise a music video to a very high standard using semi-professional  media equipment. 

Another thing that digital technology has made available to me was the opportunities to upload, share and distribute my products using YouTube as a free online video sharing platform. For other prosumers like me to see the content, which I made and could leave any comments with feedback or simply get inspired 

The creation of this media campaign has broaden my knowledge about digital technologies and opportunities which they give but also it taught me how to be a prosumer and how to use these opportunities to make creative content, which then can be spread around the world. 

Evaluation Question 4 Video! 

Finished script for The Evaluation Question 4 

How did you use media technologies in the construction and research, planning and evaluation on stages?

G - We used a large variety of media technologies in the production and post production of our media coursework. All examples mentioned were vital in the creation of the final product.

T - On the day of the shoot we used a Blackmagic URSA mini 4k this ultra high definition camera which has 3,840x2,160 pixels in comparison to 1080p 1920x 1080.

A - I was briefed on how to use the digital clapper board which played our chosen song through the speakers. The time code on the Ipad's screen at the beginning of each shot made editing far easier for Teddy when he needed to match the mp3 file to the shots we produced on the day. A short drumbeat followed by a snare gave a countdown for the artist and crew to get ready before the lipsyncing began.

G - We set up a Canon 5D on a tripod throughout the shoot day to capture a timelapse consisting of a picture every 20 seconds. This documented the shoot day for us in a small amount of time which was really interesting to see at the end of the day

T -  Manually adjusting the white balance was the next vital step so the colours looked as good as possible before shooting began. Zebra warnings informed us of areas in the shot that were too bright. I reduced the aperture so only the artists straight jacket was displaying zebras as this was the point of focus against the strong white padded walls. Using premier pro in post production I fixed these over exposed areas. Before we could start we needed to setup a TV to display our cameras footage live for the rest of the team to see. This was incredibly helpful when it came down to using the jib and being unable to look into the camera's viewfinder it was very helpful.

A - We used a composition app on an Iphone to make sure the shots were correctly composed. This saved time when it came to moving the bigger camera into position.

G - The first shots of the artist lipsyncing required a 85mm fixed lens to get up and close to capture his facial expressions. When we needed to capture more of the room we used the 25mm for a mid shot which really set the location of the shoot.

T - We set up a TV to display our cameras footage live for the rest of the team to see. This was incredibly helpful when I had to use the jib to pan up the hanging mans body. It is impossible to look into the camera's viewfinder whilst attached to the rig so the TV worked great for both me and the team mate on the back. This also helped Gabi work out how fast to push the dolly whilst I filmed and moved the camera.

A - YouTube enabled us to research existing real media texts, most importantly music videos. We took conventional themes that inspired us and when it came to planning our video It helped us to know what conventions we still needed. Additionally YouTube allowed us to upload our final music video into Hurtwood channel so it was a way of distributing our final product and making it more accessible for audiences to view.

G - Pinterest was also very helpful in the research stage. When it came to creating mood boards, which we used as inspiration for an initial idea this helped us to develop our ideas and find something original. I used wix to create a website for DJ Amnesia, Wix gave us the access to various tools which made our product far more creative and interesting.

T - When we edited our video we used colour grading to help bring out our music video. We used a slight hint of pink to show that our artist is girly as this would relate to our target audience. This made the video look more edgy and appealing to the audience. As our song is very fast paced we decided to make our cuts fast. For example, in the UV set the cuts are rapid, this helps as it goes to the beat of the song and is interesting for the audience to watch. We did this by using the arrow keys to slowly move along our footage,  and then we found the point at which the frequency was highest on the playback clip, then we knew to cut the video, using the blade tool at the point and then drag the clip back along the timeline in order for it to be correctly synced.

A - Adobe Premiere Pro is a professional of the shelf program that our group used to edit the music video. We had to look at all the clips and decide which shots were going to make the cut.

G - We needed all the clips to be in the preferred order and we also didn’t want to keep clicking on the same clips over and over again so we decided to name all of them after the types of shot they were which made the whole editing process much easier for Teddy later down the line once he finished the performance cut.

T - After naming all the clips we had to remove the audio and I began moulding this large set of clips into a fluent video. Using the timeline tool to zoom in on the arrangement of the clips.

T - I used Adobe Photoshop to create the Artists CD Digipack, using the empty CD Digipak template I worked with the bleed line and guides to place my set of underwater photographs on top. Using adobe lightroom I boosted the saturation and contrast in the set of images to make the colour ‘pop’ which matches what we did in the music video by overexposing the straightjacket. The layers and cropping function helped fit the different images into the shapes of the guide and using the layers pallet I was able to place the legal information such as disclaimers and the barcode.

Evaluation Question 4 Script

On the day of the shoot we used a Blackmagic URSA mini 4k this ultra high definition camera which has 3,840x2,160 pixels in comparison to 1080p 1920x 1080. Before we could start we needed to setup a TV to display our cameras footage live for the rest of the team to see. This was incredibly helpful when it came down to using the jib and being unable to look into the camera's viewfinder.

Manually adjusting the white balance was the next vital step so the colours looked as good as possible before we could start shooting. Zebra warnings informed us of areas in the shot that were too bright. I reduced the aperture so only the artists straight jacket was displaying zebras as this was the point of focus. Using premier pro in post production we fixed the over exposed areas. The first shots of the artist lipsyncing required a 85mm fixed lens to get up and close to capture his facial expressions. When we needed to capture more of the room we used the 25mm for a mid shot which really set the location of the shoot.

We then set up the digital clapper board which played the song through the speakers. The time code on the Ipad's screen made editing the lip sync in post production far easier. A short drumbeat followed by a snare gave a countdown for the artist to get ready before lipsyncing. I was also able to use the same sound to match the lipsync when it came to post.

We set up a Canon 5D on a tripod throughout the shoot day to capture a timelapse consisting of a picture every 20 seconds. This documented the shoot day for us in a small compact time

We used a composition app on a phone to make sure the shots were correctly composed. This saved time when it came to moving the bigger camera.

YouTube enabled us to research any already existing music videos that inspired us when it comes to our concept. It also helped us to see what conventions are included in   the videos that artists post. Additionally YouTube allowed us to upload our final music video into Hurtwood channel so it was a way of distributing our clip and make it more accessible for the audiences.

Pinterest was very helpful when it came to creating mood boards, which we used as inspiration for an initial idea this helped us to develop our ideas and find something original.

We used wix to create website for DJ Amnesia. Wix gave us the access to various tools which made our product more creative and interesting.

Evaluation Task 4 - How did you use media technologies in the construction and research, planning and evaluation stages? 

Throughout the whole process of production I used various digital technologies to improve the quality of my music campaign but also to make it more creative and interesting. 

Here is a little mind map where listed  all different digital technologies, which I used, dividing it into three sections - software, hardware and online technologies. 

In Hardware section I mentioned all the technology that I used on the day of the shoot but also when it comes to the post production process, when editing and blogging.

 In my Online Technologies I listed everything that I used for my music campaign - every social media, the platforms that I used for blogging and research and when seeking for inspirations. 

In my Software section I mentioned all the programmes that helped me editing in the post production process.